If you are taking valuable time to read this article, then, of course, you’re serious about your business. Hence the reason you are researching essential business logo design tips. These five rules are by no means exhaustive but are a solid place to start ones learning curve. Therefore, without further ado, let’s start with tip number one:
1. Make Sure It Is Unique
Why would you want to look like anyone or everyone else? If your mark is unique, you will stand out from a sea of the same old mediocrity. Your target needs to communicate something of who you are or an element of what you do. It needs to be honest. Just because you like the look of another company’s logo, doesn’t mean yours should look like it.
2. Keep It Simple
The most memorable logos are the most minimalist of designs. They even appear to be simplistic, yet in essence; they somehow capture the heart and soul of an entity. Most of all, they have instant recognition in the minds of their target market.
3. Make Sure It Can Be Re-sized
Some logo designs look beautiful on a billboard advertisement. However, scaled down to fit onto a business card, all that detail is lost in resizing. A logo needs to hold its integrity in all sizes for consistent brand recognition. Also, keep in mind that your logo will no doubt be used on web-based applications where social media icons and favicons, in particular, are often rendered as small as 16 x 16 pixels.
4. Aesthetics Is Important
Your logo needs to look balanced. However, this can be where it becomes a little subjective. Furthermore, it depends on what you are communicating as to the actual design. Let’s just say that it needs to have a professional quality and not like something your 4-year-old daughter did in pre-school. Do not settle for anything less than the best (at least, the best that you can afford).
5. Does It Render Well In Black & White?
How well does your new logo appear in black and white? It should be able to stand alone in monotone. In fact, some very good (iconic even) logos are monochromatic. Your logo needs to render well in black and white to maintain a strong identity across all of your marketing media.
6. Explain what you do in your Tag Line
Make sure your Tag Line means something. Remember you are not a big soft drink company who can put their tagline in your customers face 4 – 5 times a day. Your Tag Line must be sharp and explain why you can make a difference in your consumer’s life.
Instead of “Better than all the rest” use something like “Make Money While You Sleep” as it invokes people to find out more.
7. Listen to your Customers
If you get 4, 5 or even 6 Design concepts get their clients to choose. They are who you have to impress. Maybe run a competition in store or if you have a mailing list ask them what they think. People love to give opinions, and you might be surprised at what they like. Make sure if it is an email competition to put an offer in the email to say thank you too. It can drum up additional business. The team from Melbourne logo design did explain the importance of niche market and the profile of your customers.
It’s so crucial to be prepared when it comes to having your logo designed. Therefore, I hope these essential logo design tips have given you ‘food for thought’ and a solid foundation to base your logo design decisions on.
Next, you may be wanting to research logo design companies or designers that can deliver a professional logo design that adheres to these rules, at the very least, and remain within your budget – good luck with your endeavours.