In the recent years, there has been a rapid mushrooming of eCommerce stores over the virtual world. The reason being, tech-savvy people of this Internet epoch are more inclined to do their shopping online, right from clothing to daily necessities, just by the tapping of their fingers.
What Is Magento?
Magento, an open-source platform coded in PHP is a popular eCommerce platform that has an array of benefits. It was designed and developed by a US private tech firm, Varien, Inc. on 31st March 2008 by Roy Rubin, the former CEO of the company. Lately, a substantial share of the company was sold to eBay, an e-commerce giant.
4 Amazing Reasons People Prefer Magento to Design E-Commerce Websites
1. SEO Friendly Platform
In the current scenario, search engine optimization plays a pivotal role in paving the way for successful online businesses. In a nutshell, SEO brings traffic websites, and ultimately profit and the chance of survival in this neck-throat comparative world. Magento is designed and developed taking into account the uprising of SEO aspect, therefore, it does an excellent job to rank products listed on this platform to rank well on top search engines like Google and Bing. Additionally, this open-source platform has plenty of room for easy optimisation, so whosoever having knowledge and experience about Sydney SEO can get the best out of Magento
2. Easy Carting
Magento commerce stores easy carting allow even technically challenged customers to make the purchase with no technical hassles and checkout with satisfaction. It also gives a business owner the luxury to embrace one from an array of payment gateway for his or her commerce portal.
3. Mobile Friendly
With the dawn of smartphones, the Internet usage on the short screens has augmented at a significant pace. Like a street-smart businessman, you need to understand its importance to script an online success story. Magento has many mobile customisation features, and its design is such that facility customers buy products like car removals & air hose, even on the go through their cell phone.
4. Marketing and Reporting Tools
For any marketer, it is of paramount importance to know how the marketing campaign is going, is it heading the right direction or just waste of company’s financial resources. Magento offers various marketing and reporting tools such as catalog, promotional pricing and multi-tier pricing for business owners to enhance the visibility of their products and to get regular reports of sales.
However, don’t be in the misconception that just by creating an eCommerce SEO portal and offering competitive rates for your Ozwashroom products, you can survive and thrive in the 21st century. Probably, there are many out selling the same stuff, so you need to win to over your potential customers those who have luckily stumbled upon on your store. Your website design, it matters a lot, and a recent survey by a renowned tech company suggest 3 to 5 seconds, is all you have to transform a website visitor into your long-term client or leverage a customer to make a purchase for Fluke meter.
The above reasons are worth influencing for any entrepreneur or businessman to go with Magento for their e-commerce site development.